Tuesday, May 9, 2017

Interview: Robert Pattinson talks about A24 Film Company & Marketing













(...) Four short years later, the company’s first original production, Barry Jenkins’s Moonlight, won the Academy Award for Best Picture. In between, A24 went from being a tiny, disorganized room of eight or so people to being the place where big stars like Robert Pattinson and Scarlett Johansson go to make small, strange movies, and auteurs like Jonathan Glazer and Denis Villeneuve go to make deeply personal films unmolested by studio notes or clueless executives. We spoke with the company’s friends, collaborators, and employees to make sense of how A24 became the most interesting, creative, and reliable film company of the 21st century.
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Robert Pattinson (actor, ‘The Rover,’ ‘Good Time’): It’s crazy that there is an article about a distribution company. That’s completely nuts.
(...)
A24 went on a spending spree and released 11 movies in their second year of operation. The films were darlings—including David Michôd’s ‘The Rover,’ starring Robert Pattinson (...)
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Pattinson: I mean, with Twilight, the first tour we did was literally going to suburban shopping malls and doing local-news stuff. And I think that really helped the movie. But I think in experiences since then, doing mid-budget or relatively low-budget movies, if you try to do a toned-down version of that—I’ve just seen it not work, again and again and again. And so with [The Rover], they took that into account, and instead of blowing loads of money, [they did] more targeted marketing and also really sophisticated online campaigns and stuff. They just seem like they’re the first company that’s really abandoned a lot of the old models.
(...)
Pattinson: They’re definitely the place to be now. I mean, I have no idea what they’re doing, really. They’re just on it. They have a very good understanding of the Zeitgeist. You get a movie with them and it represents something. Everybody was talking a few years ago how cinema had died. And I think A24 and companies like that are—you know, people want to go to the cinema. People want to see movies. And I think they’re creating a kind of renaissance in filmmaking. They’re making people want to go to the cinema again to see this kind of stuff, rather than staying at home. People had thought that entire part of the industry had just died. And you can really see over the past few years, it really, really hasn’t at all. And I think it is down to companies like A24.

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